Five strategies to cultivate university reputation
Santiago Fern谩ndez-Gubieda
University of Navarra
Santiago Fern谩ndez-Gubieda
University of Navarra
is chief reputation officer at the University of Navarra, Spain.
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The reputational crisis of many universities is a crisis of identity, writes Santiago Fern谩ndez-Gubieda. Here, he explains that reputation starts within the organisation, and offers five actions to foster public trust in universities