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In a brightly lit lecture theatre, in a staff meeting about potential redundancies, senior leaders took us through a slide deck that used white text with a yellow background. The low-quality projector made reading this information even more difficult, and the colour choice made a tense and worrying experience much worse.

Colour is not just about branding or making graphic design appealing to the eye. Colour, and specifically contrast, can affect how clearly your message is communicated and how it is received. So, here is a technique to ensure your infographics, e-learning activities and presentations are effective and accessible.

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Universities use a brand colour palette to make materials consistent with their valuable brand. Different combinations of these colours will produce a variety of contrasts and effects. When we present content such as text, the colour we choose should contrast clearly with the background colour. Yellow text on a white background, for example, is hard to read due to its low contrast. Dark-blue text on a white background is easier to read because its contrast is higher.

Low-contrast text presents a particular barrier to those with low vision or colour-vision deficiencies. Some people will skip over text that has low contrast because it can be These barriers can affect anyone in many everyday situations.

At the University of Southampton, we use accessibility guidelines and a colour matrix to help colleagues make accessible choices when using our brand palette.

How do we know how much contrast is sufficient?

The web content accessibility guidelines use . The result is a “contrast ratio” between the foreground and background colours. The higher the ratio, the better the readability. The guidelines state minimum levels of contrast for such as icons and functional graphics and for .

While , the process still requires:

• entering the colours that we wish to compare (this often requires us to enter an )
• understanding the results
• repeating the process for each new set of colours.

Creating a brand accessibility matrix

The table (Figure 1) shows “G” for combinations that meet the minimum level of contrast for , “AA” for combinations that meet the minimum level of contrast for , and “AAA” for combinations that meet the for text content.

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This approach makes it simple to look up colour combinations and check their contrast at a glance. Some colleagues have even printed the matrix out to put on their office wall.

How can you make your own matrix?

can create a simple matrix instantly. I created my own custom matrix by using and the .

Refine colour choices according to likely use

Does your organisation use a PowerPoint template? The background colour is often white. In fact, the background colour of many resources we create tends to be white or a shade of white. After filtering to show “AA” and “AAA” examples only (Figure 2), we find that our palette has seven colours that contrast well with white. Now we have a smaller set of colours we know we can use accessibly with this background colour. We found several colours in our brand that cannot be used with any other brand colour for the presentation of text.

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Adding a feature to helped those who were less familiar with the brand to find a combination that worked for their purpose.

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A table of colours you can use is useful, but it can be more useful to view examples.

Limitations and uses of the colour matrix

Using such a matrix is most effective when you have an older brand created without accessibility in mind.

Here are five projects helped by using the matrix – creating:

• the colour scheme for an accessible, on-brand PowerPoint template
• a dark mode, using brand colours
• an accessible on-brand theme for a virtual learning environment
• a colour scheme for an infographic
• recoloured illustrations to align with our brand.

How to reduce ‘choice overload’

To reduce potential “choice overload”, share a small set of brand colours with sufficient contrast to avoid content creators having to navigate the full range of choices. The  (Figure 4) offers an accessible colour combination from our brand. It picks a random text colour, and three colours for graphical objects, all of which have sufficient contrast to a randomly chosen background colour.

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This allows content creators to keep selecting the “randomise” button to explore sets of colours they may wish to use. This has proved effective for creating .

Making accessibility simpler and more approachable

Accessibility can seem complex to those starting their design journey. Universities can help to build awareness and change practice. Creating simple tools such as these for colour contrast is an example of how we can remove complexity and make it easier for our colleagues to create accessible content.

Matthew Deeprose is senior learning designer at the University of Southampton.

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