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Research communication

Find out how to promote your research in order to generate interest within and beyond academia and amplify the impact of your work. From science communication (sci-comm) and media outreach to creative cultural exchanges, these resources will help you to identify and communicate key messages to different audiences such as journalists and policymakers. Plus, how to understand different communication tools, build resilience against public opinion and get creative in presenting your findings.

Engagement isn’t a trade-off – it’s a path to stronger research

REF 2021 placed more emphasis on impact and engagement, meaning we must no longer rely on our research to speak for itself. Read how to engage with those beyond academia to ensure your work has a greater impact on society

Florian Bauer , Raffaello Rossi

The University of Bristol

Find the hero energy in the story of your research

Want to connect with funders, the media, the public or policymakers? Start by thinking like a storyteller

Erin O’Dwyer

Good Prose Studios, University of Sydney

Campus Talks: The secrets of effective policy engagement – from two academics who have worked in government

Two academics who are steeped in policy expertise, having worked in government in the UK and US, share practical insights on what works when trying to get research before the eyes of decision-makers

David R. Garcia, Michael Sanders

Arizona State University, King’s College London

An academics’ guide to policy impact

How to plan and share academic research so policymakers take notice and apply your findings to real-world issues

Laura Duckett, Campus contributors

Campus

How to choose the right industry partners

Developing long-term, successful industry partnerships starts by choosing the right one. Here’s how to do it

Andy Colley

Birkbeck, University of London

From peanut butter to effective policy impact

In a sector that often seems tasked with being everything to everyone, each university needs a policy strategy that focuses institutional expertise where it will make the most difference, writes Alistair Sackley

Alistair Sackley

University of Southampton

A group of research aprticipants waiting to be interviewed

Why relationship building is key to policy influence

To influence policy, researchers must go beyond data to build trust and relationships. Strategic networking makes the difference

O. Grace Ngullie

Manipal Academy of Higher Education

Three people looking at a page in a meeting

‘Explain your research as if you were speaking to a smart teenager’

For researchers to give their work a chance to have real-world impact, they need skills and tools to communicate effectively with politicians. Here, Kylie Ahern offers ways to make every engagement count

Kylie Ahern

STEM Matters

Smiling woman talking to healthcare professional

Key challenges for patient and public involvement leads

The research team member who leads on PPI must act in the interests of healthcare patients and the public as well as support the needs of the research project. Here is advice for how to succeed in this emerging role

Gary Hickey

University of Southampton

The perils of unheard policy

Effective communication is a core component of successful policymaking. Whether you’re a policy professional or working in communications, how you convey your message can determine whether your ideas thrive or fade

Alistair Sackley

University of Southampton

The power of positivity: how a simple question went viral

The viral success of a social media post offers insights on how universities can use simple, authentic and emotionally resonant content to drive engagement and strengthen community

Andrew Lam, Riley Phillips

University of North Carolina at Chapel Hill

Two researchers in white coats high five

The university support services that help demonstrate research impact

Library and knowledge transfer services are just two of the institutional resources available to help academics show the impact of their research. Find out which tools to use and when

Tugce Ataci

Université Paris-Est Créteil

Campus Talks: A brighter future for academic publishing

Hear from two academics who are developing publishing solutions that encourage and underpin quality research practices and improve access to scholarly work

Paul Ayris, Philipp Koellinger

UCL, Vrije Universiteit Amsterdam

Anatomy of an academic book proposal

Pitch your book to publishers with an irresistible proposal. Here are all the elements you’ll need

Richard Baggaley

University of Westminster

What Frankenstein’s monster can teach researchers about the dark side of ‘impact’

What can a 19th-century novelist tell academics about research ethics? Taking time to see the impact of research on ourselves is a good place to start measuring the social good of scholarly endeavours, writes Jennifer Allsopp

Jennifer Allsopp

University of Birmingham

Microscope focusing light on a group of people

How to engage the public in research

Advice for fostering citizen science and public engagement in research

Campus contributors

Campus

How universities can use research to develop effective digital products

Tips on developing a user-led digital approach at your institution, based on the University of Exeter’s success

Helen Cocks, Amelia Johnson

The University of Exeter

Members of a focus group having a discussion

Steps to take to encourage more support for public engagement in research

By fostering a culture in which public engagement is not just encouraged but embedded into the fabric of academic life, institutions can leave a lasting impact on both the scholarly community and the world at large

Lyn R. Keith

The University of the West Indies

We set up a thought leadership programme to amplify PhD research

Dalhousie's OpenThink programme shows how universities can empower the next generation of thought leaders and facilitate public engagement

Lynne M. Robinson

Dalhousie University

A group of policymakers discussing research

How to facilitate knowledge exchange and build trust with policymakers

Those seeking to create impact with their evidence should be ready to understand how public sector bodies make sense of the value of research, writes Julian Molina

Julian Molina

The University of Bristol

Three people in an office having a discussion

So what? Who cares? The skill of talking about impact

Darcey Gillie explains the importance of talking about impact in higher education and offers practical steps on how to do it

Darcey Gillie

The University of Edinburgh

Image of the red curtains opening at the start of a theatre performance

What’s the story? Creative ways to communicate your research

Early in your academic research, you should ask how you can creatively communicate it to a wide audience. The results may surprise you, says Steven Beschloss

Steven Beschloss

Arizona State University

Tips for sharing your research and professional expertise with consumer media

Academics can offer insight based on research and professional experience that is applicable far beyond the scope of academic journals. Samuel Kim Kwong Kwok shares a guide to engaging with the mainstream consumer media

Samuel Kim Kwong Kwok

Xi’an Jiaotong-Liverpool University

Podcast discussing building resilience and protecting well-being among university staff and students

Campus Talks: How to use social media to promote your work

Two scholars who have embraced social media platforms such as YouTube, Twitter, Twitch and podcasts to communicate their research explain how they got started and what works

Simon Clark, Christina Zdenek

Independent academic, The University of Queensland

Man at laptop with symbols of academia, how to write a successful book proposal

Six tips for writing a successful book proposal

An interesting concept is not enough to guarantee your book will get published. In crafting a pitch, it helps to be succinct and targeted and to show an ability to deliver

Simon Clark

Independent academic

A glossary to explain the terminology associated with research impact work

Demystifying impact: a glossary of key terms

The extensive terminology surrounding research ‘impact’ can be confusing for those new to it. To help, Alex Smith and Laura Tucker have compiled a glossary of the most common terms

Alex Smith, Laura Tucker

Vertigo Ventures

Advice on shaping research around community needs

Directing research to engage and support local communities

How can academics shape their research around key community needs and encourage participation from multidisciplinary faculty, students and local people? Helen Szoor-McElhinney and colleagues offer insight

Helen Szoor-McElhinney, Alette Willis, Liam Gilchrist

The University of Edinburgh

How to use digital communications to speed the spread of ideas and knowledge

Using digital technology to assist the spread of knowledge and ideas about the SDGs

Gisela Loehlein on how digital communications can assist in spreading knowledge and awareness of the Sustainable Development Goals, through virtual global events and building connections between experts and institutions all over the world

Gisela Loehlein

Xi’an Jiaotong-Liverpool University

Using digital scholarship for public engagement

Using digital scholarship to enhance public engagement

Having been pushed to the sidelines of academia for too long, public engagement projects can take a central role in digital courses, furthering students’ learning and reaching wider audiences, explains Warren Stanislaus

Warren Stanislaus

Rikkyo University

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