色盒直播

Logo

We鈥檝e forgotten how to communicate science to the public at a crucial time

As we try to tackle climate change, it feels like the pandemic has pushed us back decades to the bad old mode of scientists lecturing the public, says John Womersley
John Womersley's avatar
University of Oxford
17 Mar 2022
copy
  • Top of page
  • Main text
  • More on this topic
Scientists and academics must practise humility and empathy when communicating with the public over issues such as climate change

You may also like

Get your research out there: 7 strategies for high-impact science communication

The pandemic is over. Not really, of course, but most countries are ending their restrictions, and with a violent war taking place on Europe鈥檚 doorstep our priorities are suddenly very much elsewhere.

One of the very positive legacies of the past two years is that science and scientific research are probably more visible and publicly lauded than at any time since 1945 鈥 partly because of the rapid response to the pandemic, but also for its potential to underpin economic prosperity and its role in addressing huge challenges such as climate change. Big budget increases for research are promised and politicians talk about Britain as a 鈥渟cience superpower鈥. Surely this all bodes well for public trust in the scientific consensus around climate change and support for ambitious carbon 鈥渘et zero鈥 targets in the UK and Europe?

Perhaps. But the lessons of the past two years are not all positive. Increased visibility for science and scientists has brought great public interest but also increased, entirely justifiably, scrutiny of the way science and scientists operate 鈥 their connections to power, their own priorities, the ways in which the scientific community is not as open and diverse as it could be, plus issues around bullying, harassment and scientific misconduct. It also brings an environment in which misinformation and misunderstanding about science can flourish if not challenged.

I鈥檓 therefore dismayed that the scientific communication toolkit used during the pandemic seems to have taken a definite step backwards in the ways we challenge this misinformation and misunderstanding.

We spent decades trying to get away from the discredited 鈥渄eficit model鈥 of science communication, in which people鈥檚 presumed lack of awareness of science is simply the result of a lack of information: tell them more and they鈥檒l agree. Rather than engaging with sceptics鈥 worries or concerns, it feels that we鈥檙e now right back in the bad old mode of scientific experts lecturing the public 鈥 about Covid, vaccines and lockdowns.

It鈥檚 as if we believe that in an emergency, we don鈥檛 have the luxury of engaging with people and we need to simply tell them what 鈥渟cience鈥 says. We get frustrated when they don鈥檛 agree. We even cheer when they鈥檙e teargassed and locked up, whether in Rotterdam, Ottawa or closer to home. When did we all forget that we already know this approach doesn鈥檛 work?

It doesn鈥檛 work because it alienates a significant minority of the population. It plays right into the hands of those who, for their own motives of self-aggrandisement, set themselves up as leaders and critics of the establishment. Sure, we鈥檒l never change those people鈥檚 beliefs 鈥 if they even have any 鈥 but we must try to win over those who are tempted to support them out of an entirely understandable desire to question what they are told by their 鈥渂etters鈥.

It鈥檚 especially ironic that scientists 鈥 who pride themselves on challenging orthodoxy, on 鈥渢aking nobody鈥檚 word for it鈥 as the famous motto of the Royal Society proclaims 鈥 seem to have so little empathy with members of the public who question the view of experts. If we don鈥檛 stop and reflect, we will make these same mistakes around engagement with climate change and the behaviours needed to meet our net-zero targets, with potentially very serious implications. We will even end up as a potent recruitment tool for science deniers.

Now, of course, there really is a huge deficit in basic public understanding of science. But what鈥檚 at stake here isn鈥檛 really a layperson鈥檚 agreement with science they鈥檙e not qualified to assess. It鈥檚 agreement about the policy implications of science, and here the scientists don鈥檛 have a uniquely privileged status.

We often behave as if the science and the policy are the same thing. If you believe the science (and you must, we say, because it鈥檚 true!) then you must agree with the policy. But it鈥檚 quite possible to agree that climate change is real, that we must therefore dramatically reduce our CO2 emissions, but still disagree on the best way to do this. Should we invest in new nuclear power stations or not? Should we rely on carbon capture and storage technologies? How can we best deliver a nationwide shift in home heating?

When we act as if the science and the policy are the same, anyone who doesn鈥檛 like the policy just concludes that they don鈥檛 need to trust or believe in the science either. What we need to do is educate about the science and engage with the public on the policies.

How can we do this? Firstly, I would love to see the Department for Business, Energy and Industrial Strategy support a proper public engagement exercise around the UK鈥檚 net zero goals 鈥 not in the spirit of a publicity drive but to actively explore public knowledge of the underlying science and attitudes towards the interventions needed.

And there鈥檚 lots we can do as individual scientists too. First and foremost is to engage with the public 鈥 to get out there and have a conversation. And we need to do so with unexpected groups 鈥 it鈥檚 lots of fun talking to those who are already interested in science, but it鈥檚 probably more useful to speak at a miners鈥 social club than a science club.

Let鈥檚 aim first to educate about the science of climate change and then use this to stimulate a discussion around the ways society needs to react. Let鈥檚 resist the urge to preach and remember that people can agree that this is a pressing issue while still questioning some of the government鈥檚 plans 鈥 doing so doesn鈥檛 make them idiots, Putin shills or flat-earthers. Let鈥檚 also remember that this is a long game, and one interaction, talk or interview won鈥檛 change anyone鈥檚 mind 鈥 but hopefully it can start a process. 

It鈥檚 always easier and more of an ego boost to speak from a position of authority and expertise and demand compliance from the 鈥渋gnorant鈥. It is hard work to listen, from a position of humility, understand opposing priorities and work for agreement. But that鈥檚 what we need to do. Rhetoric about a climate emergency really doesn鈥檛 help, because it implies we don鈥檛 have time to engage. In fact we don鈥檛 have time to not engage. Science communication knows this already; we just need to forget the Covid mistakes, rediscover our tools and put them to use.

John Womersley is visiting professor of physics at the University of Oxford. He was previously chief executive of the Science and Technology Facilities Council.

If you would like advice and insight from academics and university staff delivered direct to your inbox each week, .

You may also like

sticky sign up

Register for free

and unlock a host of features on the 色盒直播 site